PORTFOLIO

PR strategy, Sponsorship plans, LaLiga and Premier league football..

Storytelling, showcasing to show the benefits, advantages and features of a brand

Content Management & Journalism

Multilingual tech magazine for smartphone and telecom enthusiasts

Video Production

Producing and starring in YouTube videos for tech audiences

Translation Management & Localization

Localizing content for 26 languages, 100 countries, at the best quality

PR & Sponsorship Activation

LIBERTEX GROUP

I led the PR & Sponsorship team, with the purpose of using these parternships with Valencia CF and Getafe CF football clubs to build trust around our brand, attract new clients and retain our current clientele. We organized numerous fan and client events, both online and offline:

VIP client events, with VIP seating and hospitality, stadium and city tours, hotel and restaurants, Play on the pitch with clients, meeting with the players etc.
Offline fan activation: outdoor futbollin (Fussball) tables, Selfie Booth, Goal shoots etc.
Jersey, ball and ticket raffles for social media participation with the Libertex brand
Further online campaigns and activities

In addition to working with these two Laliga teams, we also took charge of the media and communication mix to push our PR agenda, such as press releases, blog and news articles, reviews, influencer marketing, awards, interviews, etc.

ACCOMPLISHMENTS

Successful online PR and numerous media mentions
Increase in leads and clients, as a direct and indirect result
Trust in the Libertex brand, not just in Spain but also in Europe, LATAM and other key markets
Monetization with aligned email marketing campaigns and bonuses
VIP client retention and appreciation

Content Management

Content Management & Digital Publishing

I was quickly promoted within my 6 years at AndoidPIT, from Editor-in-chief, Head of Translation and finally to Creative Lead. During my role of Editor-in-Chief of AndroidPIT.com, I wrote countless articles, such as editorials, tips, reviews, comparisons, interviews, and produced and starred in videos (as seen below).

After, thanks to my strong background in languages, I was promoted to Head of Translation to lead the localization of AndroidPIT's 6 other domains, and finally, I acted as Creative Lead for our Content Marketing activities.

ACCOMPLISHMENTS

Thanks to well planned, unique and engaging content, the SEO optimization and authority of our articles, created from insights built on client data, trending keywords and tech news, AndroidPIT received a surge in global traffic. We also focused on social media and community management, and became well-known in the tech scene. International electronic companies, like HTC, Samsung, Huawei and LG would invite us to events to receive first-hand impressions of their products.

Loie is driven, professional and has a can-do attitude that helped AndroidPIT.com to achieve remarkable growth while I managed her. Her cheerful, positive attitude, even when under pressure, made her a pleasure to work with.

Paul Douglas, Global Editor-in-Chief, T3 at Future PLC

Content Marketing

Aside from my regular journalistic and editorial endeavours at AndroidPIT, I acted as Creative Lead for our Content Marketing and Sales unit, where I took charge of writing and producing written content, images, videos etc. These were commissioned by our clients, which were both small and large scale, from DOOGEE and Mobikin, to HTC, Honor and Samsung to name just some.

The content was always tailored to the company's brand and target audiences.

ACCOMPLISHMENTS

Our campaigns allowed these clients to tap into our knowledge of tech and community, all while taking advantage of the readership and fan-following of AndroidPIT. Through us, they received increased visibility, remarkable impressions and direct sales in key markets, like the US, UK and Germany.

YouTube Video Content

Video

AndroidPIT

I both organized the video content and often starred in them for both editorial and paid promotion purposes, starting in 2013 with more basic yet still successful videos, to more sophisticated ones up until 2018. Videos were often used as an addition to articles on the AndroidPIT tech website, and of course for its YouTube channel. Video views go from 3K to 450K. See below for more videos.

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Translations

Video Showcase

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